rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: language of advertising
  name:
    name part: TV Choice Productions
    role:
      role term: production company.
  type of resource: moving image
  genre: videorecording
  genre: Educational films.
  genre: Films éducatifs.
  origin info:
    place:
      place term: enk
    date issued: 2011
    issuance: monographic
  language:
    language term: eng
  physical description:
    reformatting quality: access
    form: remote
    extent: 1 online resource (32 min.)
  abstract: How does advertising work? Using a wealth of classic and modern examples, from Gibbs SR and the Oxo family to the famous Prudential campaign, this film offers a unique insight into the creative side of commerce.
  target audience: adult
  note: a TV Choice production.
  note: Title from resource description page (viewed August 18, 2015).
  note: In English.
  subject:
    geographic code: e-uk---
  subject:
    topic: Advertising
    topic: Evaluation
  subject:
    topic: Advertising
    topic: Psychological aspects
  subject:
    topic: Advertising
    geographic: Great Britain
  subject:
    topic: Publicité
    topic: Aspect psychologique
  subject:
    topic: Advertising
  subject:
    topic: Advertising
    topic: Evaluation
  subject:
    topic: Advertising
    topic: Psychological aspects
  subject:
    geographic: Great Britain
  classification: 659.1
  related item:
    title info:
      title: Academic Video Online
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: ALSTP
    record creation date: 150818
    record change date: 20241201225746.0
    record identifier: in00005539518
    language of cataloging:
      language term: eng