http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Reshaping marketing science in wholesaling and retailing
Preface -- Acknowledgment -- Chapter 1. This chapter highlights digital marketing with special reference to wholesalers and retailers marketing specifically moving from website or email marketing to advanced marketing using artificial intelligence. They also discuss how... -- Chapter 2. Blending Influence and E-Commerce: The Rise of Social Commerce Marketing -- Chapter 3. Buyerś Journey and Kolb's Learning Styles -- Chapter 4. Crafting Effective Sustainable Fashion Communication on Social Media -- Chapter 5. Demystifying the Role of Perceived Brand Personality as a Mediator in the Connection Between Personality Antecedents and Self-Brand Connection -- Chapter 6. Development of Rural Cities -- Chapter 7. Echoes of Sustainability Unravelling -- Chapter 8. Emergence of Sustainable Marketing in Fashion -- Chapter 9. Influencer Marketing and Artificial Intelligence -- Chapter 10. Integration of Generative Artificial Intelligence -- Chapter 11. Motivations Behind Secondhand Luxury Consumption -- Chapter 12. Technological Pillars of Decentralization -- Chapter 13. The Future of Retail: Harnessing Generative AI for Disruptive Innovation and Sector Transformation -- Chapter 14. The Influence of Digital Transformation on the Retail Value Chain -- Chapter 15. What Lies Ahead for Marketing in Wholesale and Retailing -- Compilation of References -- About the Contributors -- Index.
Includes bibliographical references and index.
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series