Reshaping marketing science in wholesaling and retailing /
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA :
IGI Global,
[2024]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Online Access: | Connect to the full text of this electronic book |
| Physical Description: | 1 online resource. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9798369361474 |
| DOI: | 10.4018/979-8-3693-6145-0 |