Reshaping marketing science in wholesaling and retailing /

Bibliographic Details
Corporate Author: IGI Global Online
Other Authors: Tarnanidis, Theodore K. (Editor)
Format: eBook
Language:English
Published: Hershey, PA : IGI Global, [2024]
Series:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9798369361474
DOI:10.4018/979-8-3693-6145-0