Hollywood online : internet movie marketing before and after The Blair witch project /

Bibliographic Details
Main Author:	London, Ian (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	New York : Bloomsbury Academic, 2024.
Subjects:	Motion pictures > Marketing. Internet marketing. Motion pictures > United States > History. Marketing sur Internet. Cinéma > États-Unis > Histoire. Film theory & criticism. Films, cinema. Sales & marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Cover
Contents
Acknowledgments
Introduction: "This Is My Home"
Part One: The Pre-Blair Era
1 "Boot Up or Shut Up!": The First Cycle of Online Film Promotions, 1993-95
2 Commerce and Artistry: The Second Cycle of Online Film Promotions, 1996-99
3 Corporate Control and Ownership: Science-Fiction and Horror Film Websites in the Pre- Blair Era, 1996-99
4 "In October of 1994 ...": The Blair Witch Project
Part Two: The Post-Blair Era
5 Rebelling against the Status Quo: Reevaluating The Blair Witch Project 's Impact on Hollywood Promotions
6 "Power Can Be Held in the Smallest of Things": The Lord of the Rings Trilogy Online
7 Hollywood Exports: Film Websites in the Era of Globalization
8 "Think Before You Click": Social Media and the Impact of Web 2.0 Technologies on Hollywood Practices, 2000-08
Afterword: The Decline of Film Websites
Appendix
Notes
Bibliography
Index