FIELD GUIDE TO COMPELLING ANALYTICS.

Field Guide to Compelling Analytics is written for Analytics Professionals (APs) who want to increase their probability of success in implementing analytical solutions. In the past, soft skills such as presentation and persuasive writing techniques have been the extent of teaching junior APs how to...

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Bibliographic Details
Main Authors:	DeGrange, Walt (Author), Darrow, Lucia (Author)
Corporate Author:	Taylor & Francis
Format:	eBook
Language:	English
Published:	[S.l.] : CHAPMAN & HALL CRC, 2022.
Subjects:	Operations research. Management science. Business > Data processing. Information visualization. Communication in management. Recherche opérationnelle. Sciences de la gestion. Gestion > Informatique. Visualisation de l'information. Communication en gestion. BUSINESS & ECONOMICS / Operations Research MATHEMATICS / Probability & Statistics / General TECHNOLOGY / Engineering / Industrial Business > Data processing Communication in management Information visualization Management science Operations research Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Field Guide to Compelling Analytics is written for Analytics Professionals (APs) who want to increase their probability of success in implementing analytical solutions. In the past, soft skills such as presentation and persuasive writing techniques have been the extent of teaching junior APs how to effectively communicate the value of analytical products. However, there are other aspects to success such as trust and experience that may play a more important role in convincing fellow APs, clients, advisors, and leadership groups that their analytic solutions will work. This book introduces the formula Analytics + Trust + Communication + Experience > Convince Them' to illustrate an AP's ability to convince a stakeholder. The Convince Me' stakeholders might be an analytics team member, team lead, decision-maker, or senior leader that are either internal or external to the AP's organization. Whoever they are, this formula represents a concise, digestible, and above all practical means to increase the likelihood that you will be able to persuade them of the value of your analytical product. Features Includes insight questions to support class discussion Written in broadly non-mathematical terms, designed to be accessible to any level of student or practicing AP to read, understand, and implement the concepts Each section introduces the ideas through real-life case studies
Physical Description:	1 online resource
ISBN:	9781000755404 1000755401 9781003204190 1003204198 9781000755459 1000755452