Employer branding for competitive advantage : models and implementation strategies /
"This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure ROI. Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to...
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| Other Authors: | , , |
| Format: | eBook |
| Language: | English |
| Published: |
Boca Raton, FL :
CRC Press, Taylor & Francis Group,
2021.
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| Edition: | First edition. |
| Series: | Information Technology, Management and Operations Research Practices.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | "This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure ROI. Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success. The book will review the pressures which have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories. This book will provide new insight in the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students"-- |
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| Physical Description: | 1 online resource : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781003127826 1003127827 1000362264 9781000362268 9781000362183 1000362183 9781000362220 1000362221 |