Business intelligence and analytics in small and medium enterprises /

"Technological developments in recent years have been tremendous. This evolution is visible in companies through technological equipment, computerized procedures, and management practices associated with technologies. One of the management practices that is visible is related to business intell...

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Bibliographic Details
Corporate Author:	Taylor & Francis
Other Authors:	Melo, Pedro, 1981- (Editor), Machado, Carolina, 1965- (Editor)
Format:	eBook
Language:	English
Published:	Boca Raton, FL : CRC Press/Taylor & Francis Group, [2020]
Series:	Manufacturing design and technology series.
Subjects:	Small business > Data processing. Business intelligence. TECHNOLOGY / Engineering / General TECHNOLOGY / Engineering / Industrial TECHNOLOGY / Manufacturing Business intelligence Small business > Data processing Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Process mining : Prerequisites and their applicability for SMEs / Alexander Zeisler, Christopher Bernhard and Julian M. Müller
Using customer analytics to succeed : The case of Mexican SMEs / Laura Zapata-Cantú, Teresa Treviño and Flor Morton
Data management software solutions for business sustainability : An Overview / Tutunea Mihaela-Filofteia