Social media analytics and practical applications : the change to the competition landscape /

"This book provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology. By focusing on the rela...

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Bibliographic Details
Main Authors:	Kumar, Subodha (Author), Qiu, Liangfei (Author)
Corporate Author:	Taylor & Francis
Format:	eBook
Language:	English
Published:	Boca Raton, FL : CRC Press, [2022].
Edition:	First edition.
Series:	Emerging operations research methodologies and applications
Subjects:	Social media and society. Social media > Influence. Business > Data processing. Médias sociaux et société. Gestion > Informatique. TECHNOLOGY / Operations Research Business > Data processing Social media and society Social media > Influence Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

How social media shapes the way we think
Wisdom of crowds meets social media
Social media and firm strategies
Social media, fake reviews, and machine learning method
Social media and healthcare
Social media and telecommunications
Future trends and challenges in social media.