Commercialization secrets for scientists and engineers /

Commercializing a knowledge-based product or service requires a realistic, methodical approach combined with a great deal of perseverance. Commercialization Secrets for Scientists and Engineersserves as a high-level guide to answering key questions and critical issues that confront founding entrepre...

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Bibliographic Details
Main Author:	Szycher, Michael (Author)
Corporate Author:	Taylor & Francis
Format:	eBook
Language:	English
Published:	Boca Raton, FL : CRC Press, Taylor & Francis Group, [2017]
Subjects:	Technology transfer. Research, Industrial. New business enterprises. Science > Vocational guidance. Engineering > Vocational guidance. Technology Transfer Transfert de technologie. Recherche industrielle. Nouvelles entreprises. Sciences > Orientation professionnelle. Ingénierie > Orientation professionnelle. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. Engineering > Vocational guidance New business enterprises Research, Industrial Science > Vocational guidance Technology transfer Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Risk is a four-letter word
The innovation imperative
Development on a shoestring (bootstrapping)
Funding a knowledge-intensive business
SBIR/STTR grants
Marketing and marketing research on a shoestring
Establishing your dream team
Strategic planning for start-ups
Virtual organizations
Make-versus-buy decision
Patents versus trade secrets
Strategic alliances
Deciding to be acquired
Pricing strategies
Product launch risk analysis
Commercializing pharmaceutical products
Launching medical device products
Launching high-tech products
Practical methodology for commercialization.