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M-commerce : experiencing the phygital retail /

This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are mergin...

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Bibliographic Details
Uniform Title:M-commerce (Oakville, Ont.)
Corporate Author: Taylor & Francis
Other Authors: Duhan, Punita, 1973- (Editor), Singh, Anurag, 1974- (Editor)
Format: eBook
Language:English
Published: Oakville, ON, Canada ; Palm Bay, Florida, USA : Apple Academic Press Inc., [2019]
Subjects:
Mobile commerce.
Electronic commerce.
Retail trade > Technological innovations.
Commerce mobile.
Commerce électronique.
Commerce de détail > Innovations.
BUSINESS & ECONOMICS > Commerce.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Sales & Selling > General.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
COMPUTERS > Electronic Commerce (see also headings under BUSINESS & ECONOMICS > E-Commerce)
SCIENCE > General.
Retail trade > Technological innovations
Electronic commerce
Mobile commerce
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Cover; Half Title; Title Page; Copyright Page; ABOUT THE EDITORS; Table of Contents; Dedication; List of Contributors; List of Abbreviations; Foreword; Preface; Introduction; PART I: M-COMMERCE: MEANING, EVOLUTION, TRENDS, AND HINDRANCES; 1: M-Commerce: Meaning, Evolution, and Growth.; 2: What's New with Mobile Commerce?; 3: Mobile Commerce: Evolution and Trends; 4: Success Factors of M-Commerce: A Customer Perspective; 5: Driving Forces of M-Commerce; 6: Encumbrances in M-Commerce: A Demographic Context; PART II: M-COMMERCE: HARBINGER OF "PHYGITAL" RETAIL
  • 7: Let's Get Phygital: M-Commerce as a Crusader for "Phygital" Retail8: M-Commerce: Crusader for "Phygital" Retail.; PART III: FACETS OF M-COMMERCE AND CONSUMER PERCEPTIONS; 9: Factors Deterring the Adoption of M-Tourism in India; 10: Adoption of M-Commerce Among Women: An Empirical Study in India; 11: Mobile Learning: Factors Affecting Students' Adoption in Higher Education; 12: An Empirical Investigation of Adoption and Satisfaction of M-Commerce Users in the Selected City of Gujarat State: A Case Study of Vadodara City; 13: M-Commerce: A Boon or Bane for Grocery Shoppers
  • PART IV: M-COMMERCE: MISCELLANY14: Measuring Mobile Commerce Service Quality: A Review of Literature; 15: Is India Poised for M-Commerce in the Cashless Milieu?; 16: M-Commerce at the Bottom of the Pyramid: Insights from Asia; 17: Vigor of M-Word of Mouth in the Consumer Epoch; Index