rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: M-commerce
    sub title: experiencing the phygital retail
  title info:
    title: M-commerce (Oakville, Ont.)
  name:
    name part: Duhan, Punita
    name part: 1973-
    role:
      role term: editor.
  name:
    name part: Singh, Anurag
    name part: 1974-
    role:
      role term: editor.
  name:
    name part: Taylor & Francis
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: onc
    date issued: 2019
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xxvi, 409 pages)
  abstract: This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are merging, blurring, and influencing each other in new ways. The rapid rise of m-commerce (or mobile commerce) has led to the emergence of new paradigms in the marketplace. The difference between physical and digital retail is diminishing, and a new "phygital retail "phenomenon is on the rise. Marketers need to understand this emerging paradigm and consider the new opportunities and challenges involved. This volume, M-Commerce: Experiencing the Phygital Retail, provides a comprehensive discussion of the contemporary m-commerce concepts along with the emerging paradigms in a pragmatic way. It presents empirical analyses and reviews on the myriad aspects of m-commerce, including both contemporary academic and business research.
  table of contents: Cover; Half Title; Title Page; Copyright Page; ABOUT THE EDITORS; Table of Contents; Dedication; List of Contributors; List of Abbreviations; Foreword; Preface; Introduction; PART I: M-COMMERCE: MEANING, EVOLUTION, TRENDS, AND HINDRANCES; 1: M-Commerce: Meaning, Evolution, and Growth.; 2: What's New with Mobile Commerce?; 3: Mobile Commerce: Evolution and Trends; 4: Success Factors of M-Commerce: A Customer Perspective; 5: Driving Forces of M-Commerce; 6: Encumbrances in M-Commerce: A Demographic Context; PART II: M-COMMERCE: HARBINGER OF "PHYGITAL" RETAIL
  table of contents: 7: Let's Get Phygital: M-Commerce as a Crusader for "Phygital" Retail8: M-Commerce: Crusader for "Phygital" Retail.; PART III: FACETS OF M-COMMERCE AND CONSUMER PERCEPTIONS; 9: Factors Deterring the Adoption of M-Tourism in India; 10: Adoption of M-Commerce Among Women: An Empirical Study in India; 11: Mobile Learning: Factors Affecting Students' Adoption in Higher Education; 12: An Empirical Investigation of Adoption and Satisfaction of M-Commerce Users in the Selected City of Gujarat State: A Case Study of Vadodara City; 13: M-Commerce: A Boon or Bane for Grocery Shoppers
  table of contents: PART IV: M-COMMERCE: MISCELLANY14: Measuring Mobile Commerce Service Quality: A Review of Literature; 15: Is India Poised for M-Commerce in the Cashless Milieu?; 16: M-Commerce at the Bottom of the Pyramid: Insights from Asia; 17: Vigor of M-Word of Mouth in the Consumer Epoch; Index
  note: edited by Punita Duhan, MBA, Meera Bai Institute of Technology, Anurag Singh, PhD, Banaras Hindu University.
  note: Includes bibliographical references and index.
  note: Punita Duhan, MBA, is a faculty member in Business Administration at the Meera Bai Institute of Technology, operating under the Department of Training and Technical Education, Government of NCT of Delhi for the last 18 years. nurag Singh, PhD, is an Associate Professor at the Institute of Management Studies, Banaras Hindu University, India.
  subject:
    topic: Mobile commerce
  subject:
    topic: Electronic commerce
  subject:
    topic: Retail trade
    topic: Technological innovations
  subject:
    topic: Commerce mobile
  subject:
    topic: Commerce électronique
  subject:
    topic: Commerce de détail
    topic: Innovations
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Commerce
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Marketing
    topic: General
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Sales & Selling
    topic: General
  subject:
    topic: BUSINESS & ECONOMICS
    topic: E-Commerce
    topic: Internet Marketing
  subject:
    topic: COMPUTERS
    topic: Electronic Commerce (see also headings under BUSINESS & ECONOMICS
    topic: E-Commerce)
  subject:
    topic: SCIENCE
    topic: General
  subject:
    topic: Retail trade
    topic: Technological innovations
  subject:
    topic: Electronic commerce
  subject:
    topic: Mobile commerce
  classification: HF5548.34 .M23 2019
  classification: 381/.142
  classification: 658.8/72
  classification: cci1icc
  related item:
    title info:
      title: M-commerce
    origin info:
      publisher: Toronto ; New Jersey : Apple Academic Press, 2019
    identifier: (DLC) 2018047350
  identifier: 9780429487736
  identifier: 0429487738
  identifier: 9780429946820
  identifier: 0429946821
  identifier: 9780429946806
  identifier: 0429946805
  identifier: 9780429946813
  identifier: 0429946813
  identifier: 9781771887144
  identifier: 2018049109
  identifier: 9780429946813 Ingram Content Group
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: DLC
    record creation date: 181015
    record change date: 20241108165456.0
    record identifier: in00005520115
    language of cataloging:
      language term: eng