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Business, marketing, and management principles for IT and engineering /

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In order to achieve long-term profitability and assure survival for their companies, managers must be informed, imaginative, and capable of adapting to shifting circumstances. Practical decisions rather than theories hold the upper ground. Business, Marketing, and Management Principles for IT and En...

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Bibliographic Details
Main Author: Chorafas, Dimitris N.
Corporate Author: Taylor & Francis
Format: eBook
Language:English
Published: Boca Raton, FL : CRC Press, ©2011.
Subjects:
High technology industries > Management.
Management.
Industries de pointe > Gestion.
Gestion.
management.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
High technology industries > Management
Management
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:In order to achieve long-term profitability and assure survival for their companies, managers must be informed, imaginative, and capable of adapting to shifting circumstances. Practical decisions rather than theories hold the upper ground. Business, Marketing, and Management Principles for IT and Engineering supplies the understanding required to effectively manage an organization in an increasingly competitive global market. Using case studies, the book illustrates the principles, policies, and management practices used by some of the most successful.
Physical Description:1 online resource
Bibliography:Includes bibliographical references and index.
ISBN:9781439848074
1439848076
9781466508293
1466508299
9781466508286
1466508280