Mobile enterprise transition and management /

Coupled with the Internet, mobile technology is rapidly moving us from the information age into the age of boundless communication. However, the success of today's cutting-edge mobile technologies will not be determined merely by their new features. Rather, the way in which you integrate these...

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Bibliographic Details
Main Author:	Unhelkar, Bhuvan
Corporate Author:	Taylor & Francis
Format:	eBook
Language:	English
Language Notes:	English.
Published:	Boca Raton : CRC Press, ©2009.
Series:	CRC Press advanced and emerging communications technologies series.
Subjects:	Mobile commerce. Mobile communication systems. Wireless communication systems. Commerce mobile. Radiocommunications mobiles. Transmission sans fil. BUSINESS & ECONOMICS > Marketing > Telemarketing. BUSINESS & ECONOMICS > Marketing > Multilevel. BUSINESS & ECONOMICS > Mail Order. BUSINESS & ECONOMICS > Marketing > Direct. BUSINESS & ECONOMICS > E-Commerce > Internet Marketing. Mobile commerce Mobile communication systems Wireless communication systems Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Front cover; Contents; List of Figures; Glossary of Acronyms in Mobile Domain; Mobility Terms Definitions; Foreword; Preface; Acknowledgments; Chapter 1. Mobile Business Overview; Chapter 2. Mobile Enterprise Transition Goals and Framework; Chapter 3. Mobile Enterprise Transitions: Economic Dimension; Chapter 4. Mobile Enterprise Transitions: Technical Dimension; Chapter 5. Mobile Enterprise Transitions: Process Dimension; Chapter 6. Mobile Enterprise Transitions: Social Dimension; Chapter 7. Enacting and Managing Mobile Enterpries Transitions.
Chapter 8. Mobile Enterprises: Expansion, Growth, and ManagementChapter 9. Mobile Enterprises: Sustainability and the Environment; Chapter 10. Case Study: Applying METM to a Medium-Sized Pharmaceutical Enterprise; Chapter 11. Case Study: Applying METM to a Small-Sized Travel and Tourism Enterprise; Chapter 12. Case Study: Applying METM to a University for a Sustainable Environment; Appendix A*: Mobile Enterprise Transition (METs)-Research Project; Appendix B: Mobile Enterprise Transitions (METs)- Example Use Cases from Various Case Studies; Appendix C: Modeling CASE Tools*; Author.
Endorsements (In Praise of METM)Index; Back cover.