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Mobile enterprise transition and management /

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Coupled with the Internet, mobile technology is rapidly moving us from the information age into the age of boundless communication. However, the success of today's cutting-edge mobile technologies will not be determined merely by their new features. Rather, the way in which you integrate these...

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Bibliographic Details
Main Author: Unhelkar, Bhuvan
Corporate Author: Taylor & Francis
Format: eBook
Language:English
Language Notes:English.
Published: Boca Raton : CRC Press, ©2009.
Series:CRC Press advanced and emerging communications technologies series.
Subjects:
Mobile commerce.
Mobile communication systems.
Wireless communication systems.
Commerce mobile.
Radiocommunications mobiles.
Transmission sans fil.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Mobile commerce
Mobile communication systems
Wireless communication systems
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Coupled with the Internet, mobile technology is rapidly moving us from the information age into the age of boundless communication. However, the success of today's cutting-edge mobile technologies will not be determined merely by their new features. Rather, the way in which you integrate these technologies into your day-to-day business operations that will determine their success or failure. While there is substantial literature on mobility and business transitions, this book not only brings the two together but also provides a formal process for transitioning your organization from a fix-wire.
Item Description:"An Auerbach book."
Physical Description:1 online resource (xxxix, 393 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9781420078282
1420078283