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Small business in action : competitive advantage & building customer relationships.

John Wheir, CEO, Beacon Coffee Company, discusses ways to establish competitive advantage and brand loyalty.

Bibliographic Details
Other Authors:	Wheir, John (Speaker)
Format:	Video
Language:	English
Language Notes:	Closed-captioned in English.
Published:	London : SAGE Publications Ltd, 2019.
Subjects:	Strategic planning > Case studies. Business planning > Case studies. Customer relations > Management > Case studies. Planification stratégique > Études de cas. Business planning. Customer relations > Management. Strategic planning. Case studies.
Online Access:	Connect to this streaming video

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