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Small business in action : competitive advantage & building customer relationships.

John Wheir, CEO, Beacon Coffee Company, discusses ways to establish competitive advantage and brand loyalty.

Bibliographic Details
Other Authors: Wheir, John (Speaker)
Format: Video
Language:English
Language Notes:Closed-captioned in English.
Published: London : SAGE Publications Ltd, 2019.
Subjects:
Strategic planning > Case studies.
Business planning > Case studies.
Customer relations > Management > Case studies.
Planification stratégique > Études de cas.
Business planning.
Customer relations > Management.
Strategic planning.
Case studies.
Online Access:Connect to this streaming video
Description
Summary:John Wheir, CEO, Beacon Coffee Company, discusses ways to establish competitive advantage and brand loyalty.
Physical Description:1 online resource (1 video file (00:02:50)) : sound, colour
ISBN:9781529702989
1529702984