Marketing insights : an interview with Atul Parvatiyar.

Atul Parvatiyar, PhD, professor of practice, Texas Tech University, discusses branding, social media marketing, ethical challenges, customer experience, and audience attention.

Bibliographic Details

Other Authors:	Parvatiyar, Atul (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captioned in English.
Published:	London : SAGE Publications Ltd, 2019.
Subjects:	Branding (Marketing) Internet marketing. Business ethics. Customer relations. Stratégie de marque. Marketing sur Internet. Morale des affaires. branding.
Online Access:	Connect to this streaming video