Marketing insights : an interview with Charles Cui.

Charles Cui, PhD, Professor of Marketing & Marketing Research, North Umbria University, discusses branding, social media marketing, ethical challenges, customer experience, and audience attention.

Bibliographic Details

Other Authors:	Cui, Charles C. (academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captioned in English.
Published:	London : SAGE Publications Ltd, 2019.
Subjects:	Marketing > Social aspects. Internet marketing > Social aspects. Branding (Marketing) Customer relations. Marketing > Aspect social. Marketing sur Internet > Aspect social. Stratégie de marque. branding.
Online Access:	Connect to this streaming video