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Marketing synergy.

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Professor Prasad Naik discusses synergy, one of the most abused and misunderstood concepts of marketing. He provides careful analysis and mathematical models to demonstrate how to properly achieve marketing synergy and get demonstrable results.

Bibliographic Details
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd, 2016.
Series:SAGE video tutorials.
Subjects:
Marketing.
marketing.
Internet videos.
Nonfiction television programs.
Émissions télévisées autres que de fiction.
Vidéos sur Internet.
Online Access:Connect to this streaming video
Description
Summary:Professor Prasad Naik discusses synergy, one of the most abused and misunderstood concepts of marketing. He provides careful analysis and mathematical models to demonstrate how to properly achieve marketing synergy and get demonstrable results.
Physical Description:1 online resource (1 video file (19 min., 23 sec.)) : sound, colour
Audience:Specialized.
ISBN:9781473980648
147398064X