| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
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| 001 |
in00005516549 |
| 006 |
m o c |
| 007 |
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| 007 |
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| 008 |
160712s2016 enk039 f o vleng d |
| 005 |
20241105203050.4 |
| 035 |
|
|
|a (OCoLC)on1001625574
|
| 040 |
|
|
|a SGPBL
|b eng
|e rda
|e pn
|c SGPBL
|d OCLCO
|d OCLCF
|d U3W
|d NRC
|d OCLCQ
|d OCLCO
|d OCLCA
|d OCLCO
|
| 020 |
|
|
|a 9781473990449
|q (streaming video)
|
| 020 |
|
|
|a 1473990440
|
| 035 |
|
|
|a (OCoLC)1001625574
|
| 041 |
0 |
|
|j eng
|
| 050 |
|
4 |
|a HD69.B7
|
| 082 |
0 |
4 |
|a 658.827
|2 23
|
| 049 |
|
|
|a TXAM
|
| 245 |
0 |
0 |
|a Foods and brands that matter - serving the needs of cultures and consumers around the world.
|
| 264 |
|
1 |
|a London, United Kingdom :
|b SAGE Publications Ltd,
|c 2016.
|
| 300 |
|
|
|a 1 online resource (1 video file (39 min., 51 sec.)) :
|b sound, colour
|
| 336 |
|
|
|a two-dimensional moving image
|b tdi
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 490 |
1 |
|
|a SAGE video forum
|
| 511 |
0 |
|
|a Presenter, Mike Mickunas.
|
| 520 |
8 |
|
|a Using Kellogg's as his focus, marketing executive Mike Mickunas explains how important it is for companies to remain humble and open to customers. He traces the history of the Kellogg Company and shows how the company restructured after hitting a period of stagnation.
|
| 521 |
|
|
|a Specialized.
|
| 546 |
|
|
|a Closed-captions in English.
|
| 588 |
0 |
|
|a Online resource; title from home page (viewed on July 15, 2016).
|
| 610 |
2 |
0 |
|a Kellogg Company.
|
| 610 |
2 |
7 |
|a Kellogg Company.
|2 fast
|0 (OCoLC)fst00539185
|
| 650 |
|
0 |
|a Branding (Marketing)
|
| 650 |
|
6 |
|a Stratégie de marque.
|
| 650 |
|
7 |
|a branding.
|2 aat
|
| 650 |
|
7 |
|a Branding (Marketing)
|2 fast
|0 (OCoLC)fst01743755
|
| 655 |
|
7 |
|a Internet videos.
|2 fast
|0 (OCoLC)fst01750214
|
| 655 |
|
7 |
|a Nonfiction television programs.
|2 fast
|0 (OCoLC)fst01710270
|
| 655 |
|
7 |
|a Nonfiction television programs.
|2 lcgft
|
| 655 |
|
7 |
|a Internet videos.
|2 lcgft
|
| 655 |
|
7 |
|a Émissions télévisées autres que de fiction.
|2 rvmgf
|
| 655 |
|
7 |
|a Vidéos sur Internet.
|2 rvmgf
|
| 700 |
1 |
|
|a Mickunas, Mike,
|e on-screen presenter.
|
| 830 |
|
0 |
|a SAGE video forum.
|
| 856 |
4 |
0 |
|u http://proxy.library.tamu.edu/login?url=https://sk.sagepub.com/video/foods-and-brands-that-matter-serving-the-needs-of-cultures-and-consumers-around-the-world
|z Connect to this streaming video
|t 0
|
| 955 |
|
|
|a SAGE Knowledge Video Business and Management 2019
|
| 955 |
|
|
|a SAGE Video Business and Management
|
| 994 |
|
|
|a 92
|b TXA
|
| 999 |
f |
f |
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|i f3487509-7002-465e-869f-a771c92fa639
|t 0
|
| 952 |
f |
f |
|a Texas A&M University
|b College Station
|c Electronic Resources
|d Available Online
|t 0
|e HD69.B7
|h Library of Congress classification
|
| 998 |
f |
f |
|a HD69.B7
|t 0
|l Available Online
|