What is strategic marketing?.
Strategic marketing addresses the exchange between a company and its customers. Marketing influences the exchange of products and services, and the transfer of ideas and emotions. Marketing philosophies, portfolio analysis, and strategic marketing planning are discussed.
| Format: | Video |
|---|---|
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
London, United Kingdom :
SAGE Publications Ltd,
2016.
|
| Series: | Strategic marketing ;
1. |
| Subjects: | |
| Online Access: | Connect to this streaming video |
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