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Political marketing.

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Professor Phil Harris explains the place of marketing in the political process. He highlights how politicians use the media to hone their image, how marketing has changed since the 1950s, and how marketing plays on the emotions of voters. He also stresses that more work is needed in candidate select...

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Bibliographic Details
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd, 2016.
Series:SAGE video tutorials.
Subjects:
Marketing > Political aspects.
Communication in politics.
Marketing > Aspect politique.
Communication politique.
Webcast
Internet videos.
Nonfiction television programs.
Émissions télévisées autres que de fiction.
Vidéos sur Internet.
Online Access:Connect to this streaming video
Description
Summary:Professor Phil Harris explains the place of marketing in the political process. He highlights how politicians use the media to hone their image, how marketing has changed since the 1950s, and how marketing plays on the emotions of voters. He also stresses that more work is needed in candidate selection and regulation of political marketing.
Physical Description:1 online resource (1 video file (13 min., 51 sec.)) : sound, colour
Audience:Specialized.
ISBN:9781473992337
1473992338