Cover Image

Sponsorship development.

Show other versions (1)

Professor Lisa Delpy Neirotti describes a step-by-step approach to securing corporate partnerships. She explains the perspectives of both the recipient and the corporation, with a focus on developing a mutually beneficial relationship.

Bibliographic Details
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video tutorials.
Subjects:	Corporate sponsorship. Parrainage publicitaire. Webcast Internet videos. Nonfiction television programs. Émissions télévisées autres que de fiction. Vidéos sur Internet.
Online Access:	Connect to this streaming video

Similar Items

Developing successful sport sponsorship plans /
by: Stotlar, David Kent, 1952-, et al.
Published: (2017)

The trojan horse : the growth of commercial sponsorship /
by: Whannel, Garry
Published: (2013)

Corporate sponsors on the rise on Broadway /
Published: (2013)

Sponsoring the London 2012 Olympics /
Published: (2012)

Market for startups is better than ever : Patricof /
Published: (2013)

The value of branding and corporate sponsorship /
Published: (2013)

Arts and cultural sponsorship : systematic planning of partnerships between actors in the cultural sector and businesses /
by: Bruhn, Manfred, et al.
Published: (2026)

Sponsorship in marketing : effective communication through sports, arts and events /
by: Cornwell, T. Bettina
Published: (2014)

Who is dressing the golf pros? /
Published: (2013)

Lance Armstrong admits to doping on Oprah /
Published: (2013)

The sponsorship handbook : essential tools, tips and techniques for sponsors and sponsorship seekers /
by: Fenton, William (William Seaborne), 1957-
Published: (2011)

The Sponsorship Handbook Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers /
by: Collett, Pippa, et al.
Published: (2011)

Business sponsorship /
by: Gillies, Caroline
Published: (1991)

Event sponsorship /
by: Skinner, Bruce E.
Published: (2003)

All about sponsorships
Published: (2012)

Corporate sponsorship of women's sport /
by: Thorp, Sarah
Published: (1999)

Growing brands through sponsorship : an empirical investigation of brand image transfer in a sponsorship alliance /
by: Gross, Philip
Published: (2014)

Sponsorship development.
Published: (2016)

Ambush marketing : game within a game /
by: Scaria, Arul George
Published: (2008)

Redskins football sponsorship.
Published: (2016)

Made possible by : succeeding with sponsorship /
by: Martin, Patricia, 1956-
Published: (2004)

An introduction to research designs for studying sponsorship.
Published: (2020)

The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge /
by: Harris, Thomas L., 1931-
Published: (1991)

Hey Alexa, launch Twitch : using sport sponsorship to drive business development /
by: Declercq, Lindee, et al.
Published: (2021)

The sponsor's toolkit /
by: Grey, Anne-Marie
Published: (2002)

Routledge handbook of sports sponsorship : successful strategies /
by: Ferrand, Alain, 1952-
Published: (2007)

Financing sport /
by: Howard, Dennis R., 1945-, et al.
Published: (2018)

Mcdonald's, the Olympics & fighting obesity /
Published: (2012)

Taking a leap of faith : Adidas ventures into the realm of Indian cricket /
by: L., Leonard, et al.
Published: (2024)

Sponsorship : what it is and how to use it /
by: Sleight, Steve
Published: (1989)

The effect of corporate sponsorship of athletic events on the corporate image /
by: Murphy, Karen Lynn
Published: (1987)

Financing sport /
by: Howard, Dennis R., 1945-, et al.
Published: (2018)

Sport sponsorship in Canada : a study of exchange between corporate sponsors and sport groups /
by: Copeland, Robert P. (Robert Paul), 1965-
Published: (1991)

Ambush marketing in sports : theory and practice /
by: Nufer, Gerd
Published: (2013)

Show me the money! : how to make money through sports marketing /
by: Calzada, Esteve
Published: (2013)

Global sport sponsorship /
Published: (2005)

Special events : inside and out /
by: Schmader, Steven Wood
Published: (1997)

Sponsorship : for a return on investment /
by: Masterman, Guy
Published: (2007)

Sponsorship for sport managers /
by: Crompton, John L.
Published: (2014)

Sport sponsorship in China : a strategic investment /
by: Yang, Xinquan
Published: (2005)