Marketing in emerging markets.

Professor Jagdish Sheth gives his perspective on marketing to emerging markets. He discusses the shortcomings of past international marketing efforts and makes several recommendations for marketing in emerging economies.

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video experts.
Subjects:	Marketing > Developing countries. Marketing. Developing countries. Internet videos. Nonfiction television programs. Émissions télévisées autres que de fiction. Vidéos sur Internet.
Online Access:	Connect to this streaming video