Application/case studies : applications.

Eric Bradlow, Professor of Marketing and Statistics at Wharton, uses case studies to discuss return on investment (ROI) and the advertising attribution problem.

Bibliographic Details

Other Authors:	Bradlow, Eric (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	[Place of publication not identified] : Wharton, 2016.
Series:	Customer Analytics ; 29.
Subjects:	Advertising > Cost effectiveness. Quantitative research. Marketing research. Recherche quantitative. Marketing > Recherche. Advertising > Cost effectiveness Marketing research Quantitative research
Online Access:	Connect to this streaming video