Application/case studies : introduction to application to analytics.

Eric Bradlow, Professor of Marketing and Statistics at Wharton, introduces the five major application areas of analytics in marketing: data, data exploration, predictive models, optimization, and decisions.

Bibliographic Details

Other Authors:	Bradlow, Eric (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	[Place of publication not identified] : Wharton, 2016.
Series:	Customer Analytics ; 26.
Subjects:	Mathematical statistics > Methodology. Decision making. Marketing research. Prise de décision. Marketing > Recherche. decision making. Decision making Marketing research Mathematical statistics > Methodology Decision Making
Online Access:	Connect to this streaming video