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Application : designing extended service warranty plans.

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David Schweidel, PhD, Professor of Marketing at Emory University, discusses company constraints and decisions plans when designing extended service plans and introduces the Poisson distribution in part 2 of Product Production Plans.

Bibliographic Details
Other Authors: Schweidel, David A., 1981- (Academic.)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: [Place of publication not identified] : Emory University, 2017.
Series:Managing Uncertainty in Marketing Analytics ; 11.
Subjects:
Poisson distribution.
Warranty.
Consumer protection.
Decision making.
Distribution de Poisson.
Garantie.
Consommateurs > Protection.
Prise de décision.
warranties.
decision making.
Consumer protection
Decision making
Poisson distribution
Warranty
Online Access:Connect to this streaming video
Description
Summary:David Schweidel, PhD, Professor of Marketing at Emory University, discusses company constraints and decisions plans when designing extended service plans and introduces the Poisson distribution in part 2 of Product Production Plans.
Physical Description:1 online resource (1 video file (00:06:51)) : sound, colour.
ISBN:9781529733501
1529733502