The future of advertising.

Professor Andrew McStay discusses the present and future of the advertising industry. Digital advertising is gaining ground and while television still dominates, big players Google and Facebook are not far behind.

Bibliographic Details
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd., 2015.
Series:SAGE video tutorials.
Subjects:
Online Access:Connect to this streaming video
Description
Summary:Professor Andrew McStay discusses the present and future of the advertising industry. Digital advertising is gaining ground and while television still dominates, big players Google and Facebook are not far behind.
Physical Description:1 online resource (1 video file (12 min.)) : sound, colour
ISBN:9781473941878
1473941873