The future of advertising.
Professor Andrew McStay discusses the present and future of the advertising industry. Digital advertising is gaining ground and while television still dominates, big players Google and Facebook are not far behind.
| Format: | Video |
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| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
London, United Kingdom :
SAGE Publications Ltd.,
2015.
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| Series: | SAGE video tutorials.
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| Subjects: | |
| Online Access: | Connect to this streaming video |
| Summary: | Professor Andrew McStay discusses the present and future of the advertising industry. Digital advertising is gaining ground and while television still dominates, big players Google and Facebook are not far behind. |
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| Physical Description: | 1 online resource (1 video file (12 min.)) : sound, colour |
| ISBN: | 9781473941878 1473941873 |