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Customer segmentation. Part 1.

David Schweidel, Professor of Marketing at Emory University, discusses customer segmentation in market research, including pros and cons, the segmentation-targeting-positioning framework, and three types of segmentation: demographic, geographic, and psychographic.

Bibliographic Details
Other Authors: Schweidel, David A., 1981- (Academic.)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: [Place of publication not identified] : Emory University, 2017.
Series:Survey Analysis to Gain Marketing Insights ; 6.
Subjects:
Market segmentation.
Cluster analysis.
Segmentation du marché.
Classification automatique (Statistique)
Online Access:Connect to this streaming video

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