rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Application/case studies
    sub title: radically new datasets in marketing
  name:
    name part: Bradlow, Eric
    role:
      role term: Academic.
  type of resource: moving image
  genre: videorecording
  origin info:
    place:
      place term: xx
    date issued: 2016
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (1 video file (00:07:48)) : sound, colour.
  abstract: Eric Bradlow, a professor of marketing and statistics at Wharton University, discusses consumer tracking studies an example of a radically new data set that can be used for decision making in marketing.
  target audience: specialized
  note: Academic, Eric Bradlow PhD.
  note: Closed-captions in English.
  subject:
    topic: Consumption (Economics)
  subject:
    topic: Decision making
  subject:
    topic: Marketing research
  subject:
    topic: Decision Making
  subject:
    topic: Prise de décision
  subject:
    topic: Marketing
    topic: Recherche
  subject:
    topic: decision making
  subject:
    topic: Consumption (Economics)
  subject:
    topic: Decision making
  subject:
    topic: Marketing research
  classification: HB801 .A67 2016
  classification: 339.47
  related item:
    title info:
      title: Customer Analytics ; 30
  identifier: 9781529729313
  identifier: 1529729319
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 200323
    record change date: 20241105203041.3
    record identifier: in00005516309
    language of cataloging:
      language term: eng