http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
1 online resource (1 video file (00:07:48)) : sound, colour.
Eric Bradlow, a professor of marketing and statistics at Wharton University, discusses consumer tracking studies an example of a radically new data set that can be used for decision making in marketing.