Cover Image

Glossary : comparative keyword analysis, membership categorisation device.

David Silverman explains comparative keyword analysis (CKA) and membership categorization device (MCD).

Bibliographic Details
Other Authors: Silverman, David (Academic.)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London : SAGE Publications Ltd., 2020.
Edition:Sixth edition.
Series:Interpreting Qualitative Data.
Subjects:
Qualitative research > Methodology.
Social sciences > Research > Methodology.
Marketing research.
Sciences sociales > Recherche > Méthodologie.
Marketing > Recherche.
Online Access:Connect to this streaming video
Description
Summary:David Silverman explains comparative keyword analysis (CKA) and membership categorization device (MCD).
Physical Description:1 online resource (1 video file (00:02:33)) : sound, colour.
ISBN:9781529734270
1529734274