rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Perceptual maps
    sub title: building perceptual maps. Part 2
  name:
    name part: Schweidel, David A.
    name part: 1981-
    role:
      role term: Academic.
  type of resource: moving image
  genre: videorecording
  origin info:
    place:
      place term: xx
    date issued: 2017
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (1 video file (00:09:54)) : sound, colour.
  abstract: Professor David Schweidel explains multi-dimensional scaling and how to use it to produce a visual for any data that yields a brand dissimilarity measure.
  target audience: specialized
  note: Academic, David Schweidel.
  note: Closed-captions in English.
  subject:
    topic: Consumers' preferences
  subject:
    topic: Marketing research
    topic: Statistical methods
  subject:
    topic: Scaling (Social sciences)
  subject:
    topic: Consommateurs
    topic: Préférences
  subject:
    topic: Marketing
    topic: Recherche
    topic: Méthodes statistiques
  subject:
    topic: Construction d'une échelle (Sciences sociales)
  subject:
    topic: Consumers' preferences
  subject:
    topic: Marketing research
    topic: Statistical methods
  subject:
    topic: Scaling (Social sciences)
  classification: HF5415.32 .P47 2017
  classification: 658.8342
  related item:
    title info:
      title: Survey Analysis to Gain Marketing Insights ; 10
  identifier: 9781529733396
  identifier: 1529733391
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 200323
    record change date: 20241105203119.9
    record identifier: in00005516291
    language of cataloging:
      language term: eng