Cover Image

Applied qualitative marketing research - sampling, questionnaire design and data collection. Part 2.

Keith Perks, PhD, Honorary Fellow at the University of Brighton Business School, continues the discussion on sampling, questionnaire design, and data collection for qualitative marketing research in part 2 of this fourth of a five-session series.

Bibliographic Details
Other Authors: Perks, Keith (Academic.)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London : SAGE Publications Ltd., 2020.
Series:Applied Qualitative Marketing Research ; 7.
Subjects:
Qualitative research.
Marketing research > Methodology.
Questionnaires > Data processing.
Recherche qualitative.
Marketing > Recherche > Méthodologie.
Online Access:Connect to this streaming video
Description
Summary:Keith Perks, PhD, Honorary Fellow at the University of Brighton Business School, continues the discussion on sampling, questionnaire design, and data collection for qualitative marketing research in part 2 of this fourth of a five-session series.
Physical Description:1 online resource (1 video file (00:16:14)) : sound, colour.
Bibliography:Includes bibliographical references and index.
ISBN:9781529730883
1529730880