Optimizing video content for views and sales.

Participants in the Video Content Marketing--The Making of Clips webinar, hosted by Christine Moorman, discuss their research on optimizing video content for views and sales.

Bibliographic Details
Other Authors: Shi, Savannah (Academic.), Teixeira, Thales (Academic.), Liu, Xuan (Speaker)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: [Place of publication not identified] : American Marketing Association, 2018.
Subjects:
Online Access:Connect to this streaming video
Description
Summary:Participants in the Video Content Marketing--The Making of Clips webinar, hosted by Christine Moorman, discuss their research on optimizing video content for views and sales.
Physical Description:1 online resource (1 video file (00:27:16)) : sound, colour
ISBN:9781529734546
1529734541