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Applied qualitative marketing research - introduction. Part 1.

Keith Perks, PhD, Honorary Fellow at the University of Brighton Business School, introduces applied qualitative marketing research in part 1 of the first of this five-session series.

Bibliographic Details
Other Authors: Perks, Keith (Academic.)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London : SAGE Publications Ltd., 2020.
Series:Applied Qualitative Marketing Research ; 1.
Subjects:
Qualitative research > Methodology.
Marketing research > Methodology.
Marketing > Recherche > Méthodologie.
Online Access:Connect to this streaming video
Description
Summary:Keith Perks, PhD, Honorary Fellow at the University of Brighton Business School, introduces applied qualitative marketing research in part 1 of the first of this five-session series.
Physical Description:1 online resource (1 video file (00:08:52)) : sound, colour.
Bibliography:Includes bibliographical references and index.
ISBN:9781529730586
1529730589