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Market selection.

Selecting representative markets for qualitative research, including focus group markets, multiple markets, and micro-locations.

Bibliographic Details
Format: Video
Language:English
Language Notes:Closed-captioned in English.
Published: [Place of publication not identified] : Daniel Berkal, 2020.
Series:How does qualitative research work? ; 5.
Subjects:
Marketing research.
Qualitative research > Methodology.
Marketing > Recherche.
Marketing research
Qualitative research > Methodology
Online Access:Connect to this streaming video
Description
Summary:Selecting representative markets for qualitative research, including focus group markets, multiple markets, and micro-locations.
Physical Description:1 online resource (1 video file (00:05:23)) : sound, colour.
ISBN:9781529666830
152966683X