Beyond theTwelve Collective : Britnie Dates and brand storytelling.

Britnie Dates, a member of theTwelve Collective, discusses theTwelve Collective and brand storytelling, including how to capture a retailer's voice, her proudest project, and how she came to write business stories.

Bibliographic Details

Other Authors:	Dates, Britnie (Speaker)
Format:	Video
Language:	English
Language Notes:	Closed-captioned in English.
Published:	London : SAGE Publications, Ltd., 2022.
Series:	theTwelve Collective ; 5
Subjects:	theTwelve Collective. Product management. Brand name products. Produits commerciaux > Gestion. Produits de marque.
Online Access:	Connect to this streaming video