Core concepts in sociology : McDonaldization.

The concept and societal implications of maximizing bureaucratic efficiency, or McDonaldization, at the expense of individual creativity, is discussed.

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Los Angeles, CA : SAGE Publications, Inc, 2017.
Series:	Core Concepts in Sociology ; 13.
Subjects:	Globalization > Social aspects. Creative ability > Social aspects. Standardization > Social aspects. Mondialisation > Aspect social. Créativité > Aspect social. Normalisation > Aspect social.
Online Access:	Connect to this streaming video