A creative approach to driving innovation.

Professor Mark Allen, PhD, of Pepperdine University's Graziadio Business School, discusses how creativity can drive innovation.

Bibliographic Details

Other Authors:	Allen, Mark (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London : SAGE Publications Ltd, 2020.
Subjects:	Creative ability in business. Technological innovations. Management. Créativité dans les affaires. Innovations. Gestion. management.
Online Access:	Connect to this streaming video