Marketing strategy.

Professor V. Kumar discusses the ins and outs of marketing strategy. He outlines emerging economies, engaging customers, and identifying customer needs.

Bibliographic Details
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd, 2016.
Series:SAGE video experts.
Subjects:
Online Access:Connect to this streaming video
Description
Summary:Professor V. Kumar discusses the ins and outs of marketing strategy. He outlines emerging economies, engaging customers, and identifying customer needs.
Physical Description:1 online resource (1 video file (32 min., 50 sec.)) : sound, colour
Audience:Specialized.
ISBN:9781473988552
1473988551