http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Diffusion and communication of innovation
Émissions télévisées autres que de fiction.
1 online resource (1 video file (21 min., 23 sec.)) : sound, colour
Ronald Rice discusses the diffusion of innovation, including the stages of diffusion, the different types of adopters, and the factors that affect adoption.