Guy Parker - advertising regulation.

This video covers the Advertising Standards Authority (ASA) and its role within TV, radio, print, posters, direct marketing, leaflets and online advertising in the United Kingdom. With a focus on legal, decent, honest and truthful advertisement, the ASA provides rules for the industry and checks and...

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Bibliographic Details
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd., 2015.
Series:	SAGE video experts.
Subjects:	Advertising Standards Authority (Great Britain) Advertising laws > Great Britain. Advertising laws. Great Britain. Nonfiction television programs. Internet videos. Émissions télévisées autres que de fiction. Vidéos sur Internet.
Online Access:	Connect to this streaming video

Description
Summary:	This video covers the Advertising Standards Authority (ASA) and its role within TV, radio, print, posters, direct marketing, leaflets and online advertising in the United Kingdom. With a focus on legal, decent, honest and truthful advertisement, the ASA provides rules for the industry and checks and balances to enforce and ensure all are fairly representing their products per an evolving and changing society.
Physical Description:	1 online resource (1 video file (42 min., 48 sec.)) : sound, colour
ISBN:	9781473932302 1473932300