Peter Field, advertising research.

Marketing consultant Peter Field discusses the importance of long-term planning in developing a lasting brand identity.

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd., 2015.
Series:	SAGE video experts.
Subjects:	Advertising. Branding (Marketing) Brand name products. Stratégie de marque. Produits de marque. branding. Nonfiction television programs. Internet videos. Émissions télévisées autres que de fiction. Vidéos sur Internet.
Online Access:	Connect to this streaming video