http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Émissions télévisées autres que de fiction.
1 online resource (1 video file (14 min., 4 sec.)) : sound, colour
Tom Huskinson of Ipsos MORI and Ethan Greenwood of the Wellcome Trust Monitor explain the steps and issues in developing a market research questionnaire. The challenges include eliciting information about unfamiliar topics, navigating technology and interviewee embarrassment, and finding the right wording for each question.
Practitioners, Tom Huskinson, Ethan Greenwood.