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Data collection and survey interviews : TNS BMRB.

TNS BMRB is a social research agency that conducts studies for government agencies, academic departments, and third sector organizations. The studies they do involve survey interviews. Because interview style can affect the end results, researchers have to take into account where to do the interview...

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Bibliographic Details
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd., 2017.
Series:SAGE video in practice.
Subjects:
British Market Research Bureau.
Marketing research companies > Great Britain.
Social surveys > Great Britain.
Sociétés d'études de marché > Grande-Bretagne.
Enquêtes sociales > Grande-Bretagne.
Marketing research companies.
Social surveys.
Great Britain.
Online media.
Internet videos.
Nonfiction television programs.
Vidéos sur Internet.
Émissions télévisées autres que de fiction.
Online Access:Connect to this streaming video
Description
Summary:TNS BMRB is a social research agency that conducts studies for government agencies, academic departments, and third sector organizations. The studies they do involve survey interviews. Because interview style can affect the end results, researchers have to take into account where to do the interview, how to maintain confidentiality, and how to design the questionnaire.
Physical Description:1 online resource (1 video file (16 min., 52 sec.)) : sound, colour.
Audience:Specialized.
ISBN:9781473964648
1473964644