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Marketing insights : an interview with Karen Fernandez.

Karen Fernandez, PhD, Associate Professor of Marketing, University of Auckland, NZ, discusses branding, social media marketing, ethical challenges, customer experience, and audience attention.

Bibliographic Details
Other Authors: Fernandez, Karen (academic.)
Format: Video
Language:English
Language Notes:Closed-captioned in English.
Published: London : SAGE Publications Ltd, 2019.
Subjects:
Marketing > Social aspects > Case studies.
Internet marketing > Social aspects > Case studies.
Branding (Marketing) > Case studies.
Customer relations > Case studies.
Marketing > Aspect social > Études de cas.
Marketing sur Internet > Aspect social > Études de cas.
Stratégie de marque > Études de cas.
Branding (Marketing)
Customer relations.
Marketing > Social aspects.
Case studies.
Online Access:Connect to this streaming video
Description
Summary:Karen Fernandez, PhD, Associate Professor of Marketing, University of Auckland, NZ, discusses branding, social media marketing, ethical challenges, customer experience, and audience attention.
Physical Description:1 online resource (1 video file (00:04:06)) : sound, colour
ISBN:9781529706369
152970636X