Machine learning & predictive modelling for recommendations & insight : Mallzee.

Cally Russell, CEO, and Martina Pugliese, data scientist, at Mallzee, a multi-retail shopping app, discuss how the Mallzee app fulfills a one-stop-shop consumer need in the age of mobile-device shopping. Developed using machine-learning algorithms, the app can be personalized to the user while provi...

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Bibliographic Details
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London : SAGE Publications Ltd, 2019.
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Online Access:Connect to this streaming video
Description
Summary:Cally Russell, CEO, and Martina Pugliese, data scientist, at Mallzee, a multi-retail shopping app, discuss how the Mallzee app fulfills a one-stop-shop consumer need in the age of mobile-device shopping. Developed using machine-learning algorithms, the app can be personalized to the user while providing product performance, merchandising, and marketing insights to the retailer.
Physical Description:1 online resource (1 video file (00:12:42)) : sound, colour
ISBN:9781526488787
1526488787