Prescriptive analytics : competition and online advertising models.

Ron Berman, Assistant Professor of Marketing at Wharton, discusses how actions affect goals in prescriptive analytics using examples from competitive strategic interaction and online advertising models.

Bibliographic Details

Other Authors:	Berman, Ron (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	[Place of publication not identified] : Wharton, 2016.
Series:	Customer Analytics ; 24.
Subjects:	Interactive marketing. Marketing research. Marketing interactif. Marketing > Recherche.
Online Access:	Connect to this streaming video