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Gaining insight using design research & ethnographic approaches : Conifer Research.

Co-founders and partners, Anne Schorr and Ben Jacobson, as well as directors, and staff at Conifer Research, discuss using innovative ethnographic approaches and design research to gain market insights for their clients.

Bibliographic Details
Other Authors: Schorr, Anne (Speaker), Jacobson, Ben (Speaker), Hanover, Evan (Speaker), McCune, Sasha (Speaker)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London : SAGE Publications Ltd., 2020.
Subjects:
Ethnology.
Marketing research > Methodology.
Consumers > Research > Methodology.
Ethnologie.
Marketing > Recherche > Méthodologie.
Consommateurs > Recherche > Méthodologie.
social anthropology.
ethnology.
Online Access:Connect to this streaming video
Description
Summary:Co-founders and partners, Anne Schorr and Ben Jacobson, as well as directors, and staff at Conifer Research, discuss using innovative ethnographic approaches and design research to gain market insights for their clients.
Physical Description:1 online resource (1 video file (00:24:15)) : sound, colour
ISBN:9781529731842
1529731844