http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Designing games as tools for market research
1 online resource (1 video file (00:21:13)) : sound, colour
Betty Adamou, Founder of Research Through Gaming, discusses the use of games for market research, including the research design process, advantages of, and tips for those interested in this field.
Includes bibliographical references and index.